6 posts tagged “sainsbury”

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For the next couple of weeks, most of the UK's leading retailers including Asda, Boots, Sainsbury & Tesco are heavily promoting our King of Shaves Azor for up to half price.  This means you can buy 8 Azor Endurium cartridges for just £4.44 (rather than paying Gillette up to nearly £19 for 8 Fusion Power cartridges) or an Azor with 3 Endurium cartridges for just £2.44 (normal price £4.88 - itself HALF the price of a Gillette Fusion Power 'Gamer' at £9.99 with just 1 cartridge).

It's time to shave better & save money too - especially in the run up to Christmas, you KNOW it makes sense!

Azure razor by King of Shaves Woman now at Sainsbury's. For the 'Queen of Shaves'!

My first sighting of our new Azure razor for women - no more stealing your partner's Azor ladies, now you can shave 'smoother, longer for less ' with the stunning metallic gold and black Azure! Instore now (at no price premium to Azor either)! Note the Azure's 'skinniness' against our 'fat packed' competitors!

Great Review of King of Shaves Azor - Thanks James!

Bootsmidg

Nicky and I were delighted to receive this email from James E today regarding the King of Shaves Azor - immediately shared with Team King of Shaves.

Remember, King of Shaves and the Azor is on promotion for a month now with Boots, Sainsbury and Tesco - there's never been a better time to 'Shave Better & Save Cash'!

Be sure to look out for some exciting announcements regarding King of Shaves next week - it's all about 'B'eing the Best!

In the meantime, here's what James had to say. Thanks James!
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The following information was submitted via the "contact us"
form on http://www.shave.com/.

Nature of Enquiry: I have some general feedback

Name: James E
Email:
Country: United Kingdom
Telephone:

As an avid non-shaver (AKA 'lazy') I tended to give up on the leading brands due to expense and poor quality of shave, and gave up on the disposable razors due to the fact that I would lose half my face whilst shaving - ouch!

Enter the Azor...everything a razor should be and more.

Will and team... Thanks for being men. Thanks for understanding shaving. Thanks for enhancing and easing the experience for us all.

In the Azor you've created a razor that doesn't grip, it glides. It doesn't catch the skin, it cuts the hair. It doesn't clog up, it keeps clear. And it's like a swedish armchair, designed for style and comfort!

I kneel before you King of Shaves.

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The 'thin' (and stylish, sassy, sexy) brand new King of Shaves Woman 'Azure' system razor launches shortly at Sainsbury's nationwide - designed for ladies who want to "Shave smoother, with cartridges that last (much) longer, and importantly (when compared with expensive competitors) cost less.

It's the anti-Recession, anti-Rash razor!

The King of Shaves Woman Azure razor launches at J Sainsbury in a matter of weeks, bringing much needed competition into the hitherto duopoly dominated by Gillette's Venus (and now Embrace - £6.99 for a handle & 1 blade) and Wilkinson Sword.

The Azure retails at just £4.99 (£4.88 taking into account the VAT cut) and with 4 super long lasting Endurium coated cartridges priced at just £4.99, it's a razor designed to take the sting out of the Recession, as well as shaving.

In stylish, on-trend 'Gold & Black', the first edition - the Aura will be on-sale nationwide in early March.  Men - now you can keep your Azor to yourself, with your lady getting her very own.

More details on the launch coming soon, "Important: Enjoy!"

Patently Obvious Clean Without Compromise Toiletries

I'm absolutely delighted with our new Patently Obvious range.  Not only was Andy Hill, one of my first employees at KMI (and now her MD) the inspiration for the range, but we've been able to combine green & performance without cleansing compromise. Read what 'Girlie Gossip' have to say about the range here.

With M&S charging 5p per plastic bag (why don't they charge £1?) and the world slowly (but surely) waking up to the fact we live in a 'closed' system (ie what we take from one place impacts another) the development of the PO range is "one small step" to making the world a better place.

I predict within 5-10 years, use of RPET (Recyled PET packaging) will become the norm, and 'crosscycled' and 'precycled' plastic (as opposed to virgin or down-cycled) will be seen all over the world.

In terms of this packaging innovation, and coming up with cleansing that isn't environmentally compromising, I'm so pleased my team and I were at the start of it, and soon it will be "Patently Obvious" to everyone, that what we've helped accelerate, will become the norm. 

After all, as Jerry Greenfield (co-founder of Ben & Jerry's) said at an EEDA 'Destination Growth' conference he and I recently spoke at, " The cycle of new is as follows:  First New's ridiculed.  Then New's violently objected to.  Then eveyone accepts New.

Seems patently obvious to me to jump straight to the New Clean Without Compromise solution.