Brand Royalty

King of Shaves, Azor, the future of shaving. Twitter, the future of customer interaction!

2009-11-13T13:32:25Z

Here at King of Shaves, a consumer centric brand, we hail the power of Twitter (original blog posting) Many people in marketing feel that twitter is only good for posting notice of 'deals' and from a 'brand engagement' perspective, it's not that...

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Inland Revenue (HMRC) win National Business Awards 'Marketing Strategy of the Year'. What?

2009-11-11T00:16:26Z

Tonight was the presentation of the National Business Awards. One of them was for 'Marketing Strategy of the Year'. Finalists included King of Shaves, Aviva and...the Inland Revenue. Hector the Tax Inspector won. Simon Vingoe, our Marketing Ma...

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King of Shaves Azor 'Shaveolution' TV ad debuting in South Africa 23rd Nov. to 6th Dec.

2009-11-10T16:43:44Z

As well as airing in the UK from this Saturday, our 'Shaveolution' TV ad is also debuting in South Africa, where King of Shaves & our Azor system razor is now on sale at Clicks, South Africa's leading Health & Beauty Retailer. The critically acc...

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King of Shaves Azor 'Shaveolution' TV ad - on air for 3 weeks from Saturday 14th November.

2009-11-10T15:40:09Z

Our TV ad is back on air again in the UK from Saturday 14th November for 3 weeks, across Sky Sports 1, 2, 3, Extra and ESPN, as well as Dave and Dave Ja Vu. With over 625,000 Azor handles & 3,500,000 Endurium cartridges sold since launch, it wil...

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King of Shaves at Eton. Young shavers, Brand hurricanes, 20s MBA's...& Fireworks!

2009-11-06T14:26:15Z

Courtesy Geoff Riley, head of economics at Eton College, I was delighted to speak to approximately 200 young shavers as part of a series of talks to their Entrepreneur Society, headed by co-secretary, Thomas Aedy. Having gone to school at Kirkley...

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How King of Shaves is using the web to build its brand globally. UTalkMarketing.com interview...

2009-11-04T20:31:43Z

Consumer Communities, Digital Dialogues and Shaving. The King of Shaves View. (original blog posting) I was pleased to be interviewed by Clark Turner, founding editor of top online marketing site, uTalkMarketing.com a week or so ago, and was del...

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King of Shaves Proud to sponsor Brett Wells & his team at Ingenico for Movember (IngenicMo)

2009-11-03T16:10:56Z

Back in 1993, a young guy called Brett Wells worked at SIPCO (Shell International Petroleum Company) in IT. He was a friend of mine (still is!) and was one of the very first (like, the second!) to shave with the original King of Shaves shaving o...

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King of Shaves Azor Sales Highlights, Sept 2009 (to week ending Oct 3rd). Azor handle #5 by volume.

2009-11-03T15:18:20Z

King of Shaves Azor continues to grow in the face of huge competition from 'Wilkinette'. According to sales numbers we received yesterday (and this is before our integrated TV advertising & trade promotions kicked off early October) here are the...

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King of Shaves Azor Halloween Jack o' Lantern, courtesy Lucas Black.

2009-10-31T19:34:13Z

Many thanks to Lucas Black for his great King of Shaves Azor Halloween Jack o' Lantern. Smoooooth. (Gillette, eat your heart out).

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I give a 'Life in a Hurricane Brand' presentation at the IoD, Institute of Directors

2009-10-31T13:39:56Z

Courtesy Alex Mitchell, Head of Influencer Relations for the IoD (Institute of Directors) I was delighted to speak at their annual Chartered Directors conference on Thursday 29th October, to approximately 80 leading CEO's, Directors & CFO's on wh...

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