Brand Royalty

King of Shaves Azor Is Changing The Face Of Shaving (And Saving) For Better. Forever.

nobody@vox.com(Will King) — Thu, 08 Oct 2009 22:45:39 +0100

Wow - what a day. Many, many thanks for the emails and tweets I've received today following the publication of the article on over-priced replacement blades in today's Daily Mail (not ours, I hasten to add - you can currently buy 8 replacement (yes replacement) Azor cartridges for just £4.88 - and they're highly rated - see the dooyoo review link).

My tweet below pretty much says it all - do read, and enjoy (especially the half a dozen dooyoo reviews and the one from Scott Meyer of US website, Basic Instructions.

---------via tweetdeck.

If you shave (man or woman) read these comments http://bit.ly/kwSbz then this http://bit.ly/mPSJ3 then these http://bit.ly/18xBkO. Go Azor.

----------

As my Dad said, "Wilkinette have got a brilliant future behind them".

Read and post comments | Send to a friend

Complexity v Simplicity. Why King of Shaves Azor Is A Razor For The Future.

nobody@vox.com(Will King) — Fri, 22 May 2009 15:13:15 +0100

Complexity

Yesterday, we were contacted by one of our retail partners to ask how 'green' our razor was. This prompted Andy and New Andy to take apart a Gillette Fusion and Mach3, and lay them alongside our Azor.

The Mach3 system razor comprised sixteen individual plastic and metal parts (excluding the cartridge), all requiring assembly and as you might imagine, somewhat challenging to recycle.

The Fusion manual system razor comprised ten parts.

The Azor comprised just one.

This is what we call "Simply Better, Designed In", because we see shaving simplicity as a virtue. This is our future, and we hope you embrace it too. You can find out a little bit more about our view on the environment here

PS - we didn't even look at taking apart a Fusion Power razor, or the Precision Trimmer...I think you know what my view would be on them!!!

Read and post comments | Send to a friend

Which? Magazine Award King of Shaves Azor 'Best Buy' System Razor.

nobody@vox.com(Will King) — Fri, 27 Mar 2009 17:54:52 +0000

King of Shaves Azor Awarded Which? Magazine 'Best Buy' (original blog posting)

Nicky was emailed about the above today, and I was delighted to browse Which? magazine's online website, and find that our King of Shaves Azor has been awarded 'Best Buy' status by the UK's leading unbiased consumer product magazine. No mention of Wilkinson Sword or Gillette Fusion Manual, the other razors rated were Gillette Fusion Power (handle £9.99 versus our £4.99, cartridges £2.50 versus our £1.25) and the 11 year old Mach3.

Here's what Which? had to say:
----------------------------------------
71% King of Shaves Azor £4.88

The four-blade Azor from King of Shaves looks more like a tuning fork than a razor but it delivers a close and comfortable shave at a reasonable price. Rather than a pivoting head, the Azor reaches the nooks and crannies of your face by the blade cartridge being fitted to a flexible rubber head, a bit like a bendy-toothbrush. It comes with three replacement blades. There is a version in black (Warp), white (Pola) and limited-edition red (Rari).

And, perhaps most tellingly of all, Which? made the following comments:
--------------------------------------
The costs of using a shaving system

Replacing the blade cartridges for a shaving system can be expensive and, unlike printer cartridges, you won't be able to find cheap unbranded blades to attach to big-name razors. Manufacturers are keen to protect their razor-innovations and Gillette have 70 patents on the Fusion alone.

We found that the six shaving systems we tested had similar durability, but there were striking differences in cost.

For example, when we checked, the Azor from King of Shaves was half the price of the Gillette Fusion Power Stealth and came with three replacement blades, while the Power Stealth came with one. And buying a pack of four replacement blades for the Azor was half the price as well.
-----------------------------------------
FANTASTIC RESULT!

Read and post comments | Send to a friend

King of Shaves Azor - Shave Closer, Longer, For Less (it's on promotion now). Plus Great Review!

nobody@vox.com(Will King) — Thu, 26 Mar 2009 15:27:10 +0000

Great Review of King of Shaves Azor - Thanks James!

Bootsmidg

Nicky and I were delighted to receive this email from James E today regarding the King of Shaves Azor - immediately shared with Team King of Shaves.

Remember, King of Shaves and the Azor is on promotion for a month now with Boots, Sainsbury and Tesco - there's never been a better time to 'Shave Better & Save Cash'!

Be sure to look out for some exciting announcements regarding King of Shaves next week - it's all about 'B'eing the Best!

In the meantime, here's what James had to say. Thanks James!
--------------------------
The following information was submitted via the "contact us"
form on http://www.shave.com/.

Nature of Enquiry: I have some general feedback

Name: James E
Email:
Country: United Kingdom
Telephone:

As an avid non-shaver (AKA 'lazy') I tended to give up on the leading brands due to expense and poor quality of shave, and gave up on the disposable razors due to the fact that I would lose half my face whilst shaving - ouch!

Enter the Azor...everything a razor should be and more.

Will and team... Thanks for being men. Thanks for understanding shaving. Thanks for enhancing and easing the experience for us all.

In the Azor you've created a razor that doesn't grip, it glides. It doesn't catch the skin, it cuts the hair. It doesn't clog up, it keeps clear. And it's like a swedish armchair, designed for style and comfort!

I kneel before you King of Shaves.

Read and post comments | Send to a friend

Tiger and his whiskers! Maybe even he's balking at paying Gillette Fusion prices!

nobody@vox.com(Will King) — Fri, 20 Mar 2009 23:09:20 +0000

TIGER-WOODS1234567

I was amused to see this picture in top online golf eZine, In Golf We Trust.

Good find, guys - and thanks for bigging up the Azor, I shouldn't think the top brass at Gillette Central will be too happy to see the world's best golfer sprouting whiskers, especially as Gillette sponsor him with squillions of dollars.

Check it out here

And if you're looking for the shaving equivalent of Tiger Woods when he broke into the world of professional golf many years ago, and reinvented it, click here

Read and post comments | Send to a friend

More praise for King of Shaves Azor!

nobody@vox.com(Will King) — Wed, 18 Mar 2009 10:49:09 +0000

We were delighted to receive this email from Mr. Lamb earlier this week, in praise of our new King of Shaves Azor. Thanks Tony!

Azor Rari

The following information was submitted via the "contact us"
form on http://www.shave.com/.

Nature of Enquiry: Message for Will King
Name: Mr. T Lamb
Postcode:
Country: United Kingdom
Telephone

Dear Mr. King, I would like to congratulate you on the production of such a simple and easy to use product. I'm talking about the new Azor razor and blades. I now use this along with your pre-wash and also the after shave balm, which is very refreshing at 5 o' clock in the morning thanks to the menthol!

I had always used various Gillette products for many years, but not anymore, I find that your product stays sharper longer and also shaves closer and smoother than any razor I have tried. A brilliant piece of kit. I have also seen that you produce a fog free shower mirror but I have only seen it in packages at Christmas time, do you stock it for general sale and what the price is? It would certainly make shaving easier.

Once again thank you for such a brilliant product,

Yours,

Read and post comments | Send to a friend

King of Shaves Azor? Fair at full price! Gillette, Wilkinson? Over-priced at Half-Price!

nobody@vox.com(Will King) — Sat, 14 Mar 2009 12:27:35 +0000

Azorfair

I was in Tesco Amersham yesterday and took these series of pictures. If you're a guy, looking for a great shave, and effective grooming, there's never been a better time to shop. Gillette Fusion: Half Price handles. Wilkinson-Sword: Half Price handles. Gillette skincare? Half price. Then I took at look at our King of Shaves Azor. Full price.

Halfpricegillettefusion

I thought, either we're expensive and convention tells us to be selling at half price, ie £2.49. Or, they're over-priced (a Fusion Phenom Power is £9.99 remember, and are having to half price to keep market share up. Ever since we launched King of Shaves Azor back in June 2008, 'Wilkinette' have adopted a 'promote to compete' strategy on their handles. Never discounting their over-priced replacement cartridges (£19 for 8 cartridges anyone?) but perpetually discounting their battery powered handles. My design engineer and I know how much these cost to make, and with the retailer margins demaded by the likes of Tesco and Boots, we know the loss on each sale must be pretty big.

Halfpricewilkinsonswordquattro

The conventional 'razor and blade' business model dictates that you 'give away' the handle at a loss, and make the all important profit on the replacement cartridge sale, but we've never followed that model. We simply sell at great looking Azor razor handle, fairly priced, and sell super long lasting, Endurium coated Azor cartridges at a fair price (half that of Gillette Fusion for example) and let the consumer make their mind up.

And the results have been great for us. Since launch, we've enjoyed a handle market share averaging 8% (from scratch) and cartridge sales growing strongly each and every month.

And this is before what we've planned for 2009 starts unfurling...

Azorapple

Exciting times indeed. So, make your own mind up. Buy an over-priced handle at half price and consign yourself to filling it with over-priced cartridges at Full Price, or Choose Different, Shave Azor and enjoy the King of Shaves - a shave that's closer, with cartridges that last longer, and all importantly in these challenging financial times, cost less.

Shave different with King of Shaves Azor. You know it makes sense.

Read and post comments | Send to a friend

Dom W rates the King of Shaves Azor. Also, check out this week's Shortlist magazine online!

nobody@vox.com(Will King) — Thu, 19 Feb 2009 20:14:04 +0000

I was delighted to receive this email yesterday from 'Dom W' re: the King of Shaves Azor.
--------------------
The following information was submitted via the "contact us"
form on http://www.shave.com/.

Nature of Enquiry: Message for Will King

Name: Dom W
Country: United Kingdom

"Just bought the Azor and tried it out. Brilliant design, smooth as silk. Quickly found out it needs half the pressure of my old Quattro - never been happy to cut myself shaving before! Also, it doesn't clog up every two strokes - what's the point of those bars between the quattro's blades anyway?

If you're planning a revision to the design, I miss the Quattro single blade for sideburns, etc. on the back of the Titanium cartridge. Other than that, it's pretty much perfect, so just thought you'd like another good review. In short, nice one! "
---------------------------
Thanks Dom! We've got a lot of planned NPD in the pipeline - watch this space! Also, check out today's edition of top men's magazine Shortlist here - flick to pages 24/25!

Read and post comments | Send to a friend

Launched just last year, is the King of Shaves Azor the best razor ever invented?

nobody@vox.com(Will King) — Sat, 14 Feb 2009 23:15:44 +0000

Buy_British_v1

According to blogmeister, 'Whaleoil' it is. Click here to read his most excellent comments regarding the Azor. It's going great guns in New Zealand, and with it continuing strong growth in the UK, and launching in Japan, Brazil and the USA later this year, we're delighted to be shaving the world 'closer, for longer (much, much longer) for less.

Eat your heart out Gillette & Schick/Wilkinson Sword (or Wilkinette, as I term our competitors)

Whaleoil's blog can be seen here

Read and post comments | Send to a friend

Buy British Brand and Design, King of Shaves Azor Is A Great Example Of The New Best.

nobody@vox.com(Will King) — Fri, 13 Feb 2009 15:32:38 +0000

We are shortly launching our latest Limited Edition, Azor - the Wave - details to follow very soon....you'll love it

In discussion with my PR and Marketing team earlier this week, and from the dozens of emails we're getting about us being a great British brand doing well in a Recession, we have decided to approach Lord Mandelson to see if he will endorse our 'Call to Action' to buy the Best, British. Watch this space for developments, the fax and letter went today (I even did a Mohammed Al Fayed and found out a fax number that gets our request straight to him!)

In the meantime...

Buy_British_v1

Read and post comments | Send to a friend