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    <updated>2009-10-08T21:50:08Z</updated> 
    <author>
        <name>Will King</name>
        <uri>http://brandroyalty.vox.com/?_c=feed-atom</uri>
    </author> 
    <id>tag:vox.com,2006:6p00cdf7f21ad4094f/tags/king+of+shaves+azor/</id> 
    <subtitle>By Will King, Founder, King of Shaves.</subtitle>  
    
    <entry>
        <title>King of Shaves Azor Is Changing The Face Of Shaving (And Saving) For Better.  Forever.</title>   
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        <published>2009-10-08T21:45:39Z</published>
        <updated>2009-10-08T21:50:08Z</updated>
    
        <author>
            <name>Will King</name>
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        </author>
    
        
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    Wow - what a day.  Many, many thanks for the emails and tweets I&#39;ve received today following the publication of the article on over-priced replacement blades in today&#39;s Daily Mail (not ours, I hasten to add - you can currently buy 8 replacement (...   <p style="clear:both;"> 
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        </content> 
    <category term="gillette fusion" scheme="http://brandroyalty.vox.com/tags/gillette+fusion/" label="gillette fusion" /> 
    <category term="blade wars" scheme="http://brandroyalty.vox.com/tags/blade+wars/" label="blade wars" /> 
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    </entry> 
    
    <entry>
        <title>Complexity v Simplicity.  Why King of Shaves Azor Is A Razor For The Future.</title>   
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        <published>2009-05-22T14:13:15Z</published>
        <updated>2009-05-22T17:34:30Z</updated>
    
        <author>
            <name>Will King</name>
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    Yesterday, we were contacted by one of our retail partners to ask how &#39;green&#39; our razor was.  This prompted Andy and New Andy to take apart a Gillette Fusion and Mach3, and lay them alongside our Azor.  The Mach3 system razor comprised sixteen in...   <p style="clear:both;"> 
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    <category term="razor" scheme="http://brandroyalty.vox.com/tags/razor/" label="razor" /> 
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    <entry>
        <title>Which? Magazine Award King of Shaves Azor &#39;Best Buy&#39; System Razor.</title>   
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        <published>2009-03-27T17:54:52Z</published>
        <updated>2009-03-27T22:45:31Z</updated>
    
        <author>
            <name>Will King</name>
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          King of Shaves Azor Awarded Which? Magazine &#39;Best Buy&#39; (original blog posting)   Nicky was emailed about the above today, and I was delighted to browse Which? magazine&#39;s online website, and find that our King of Shaves Azor has been awarded &#39;Best...   <p style="clear:both;"> 
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    <category term="best buy" scheme="http://brandroyalty.vox.com/tags/best+buy/" label="best buy" /> 
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    <category term="wilkinson sword quattro precision trimmer" scheme="http://brandroyalty.vox.com/tags/wilkinson+sword+quattro+precision+trimmer/" label="wilkinson sword quattro precision trimmer" /> 
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    <entry>
        <title>King of Shaves Azor - Shave Closer, Longer, For Less (it&#39;s on promotion now).  Plus Great Review!</title>   
        <link rel="alternate" type="text/html" title="King of Shaves Azor - Shave Closer, Longer, For Less (it&#39;s on promotion now).  Plus Great Review!" href="http://brandroyalty.vox.com/library/post/king-of-shaves-azor---shave-closer-longer-for-less-its-on-promotion-now-plus-great-review.html?_c=feed-atom" />  
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        <link rel="service.edit" type="application/atom+xml" title="King of Shaves Azor - Shave Closer, Longer, For Less (it&#39;s on promotion now).  Plus Great Review!" href="http://www.vox.com/atom/svc=post/asset_id=6a00cdf7f21ad4094f01101674864d860d" />            <id>tag:vox.com,2009-03-26:asset-6a00cdf7f21ad4094f01101674864d860d</id>
        <published>2009-03-26T15:27:10Z</published>
        <updated>2009-03-26T18:21:01Z</updated>
    
        <author>
            <name>Will King</name>
            <uri>http://brandroyalty.vox.com/?_c=feed-atom</uri>
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    Great Review of King of Shaves Azor - Thanks James!     Nicky and I were delighted to receive this email from James E today regarding the King of Shaves Azor - immediately shared with Team King of Shaves. Remember, King of Shaves and the Azor is ...   <p style="clear:both;"> 
    <a href="http://brandroyalty.vox.com/library/post/king-of-shaves-azor---shave-closer-longer-for-less-its-on-promotion-now-plus-great-review.html?_c=feed-atom#comments">Read and post comments</a>   |   
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    <category term="boots" scheme="http://brandroyalty.vox.com/tags/boots/" label="boots" /> 
    <category term="razor" scheme="http://brandroyalty.vox.com/tags/razor/" label="razor" /> 
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    <category term="king of shaves azor" scheme="http://brandroyalty.vox.com/tags/king+of+shaves+azor/" label="king of shaves azor" /> 
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    <entry>
        <title>Tiger and his whiskers!  Maybe even he&#39;s balking at paying Gillette Fusion prices!</title>   
        <link rel="alternate" type="text/html" title="Tiger and his whiskers!  Maybe even he&#39;s balking at paying Gillette Fusion prices!" href="http://brandroyalty.vox.com/library/post/tiger-and-his-whiskers-maybe-even-hes-balking-at-paying-gillette-fusion-prices.html?_c=feed-atom" />  
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        <link rel="service.edit" type="application/atom+xml" title="Tiger and his whiskers!  Maybe even he&#39;s balking at paying Gillette Fusion prices!" href="http://www.vox.com/atom/svc=post/asset_id=6a00cdf7f21ad4094f01101672d362860d" />            <id>tag:vox.com,2009-03-20:asset-6a00cdf7f21ad4094f01101672d362860d</id>
        <published>2009-03-20T23:09:20Z</published>
        <updated>2009-03-20T23:09:20Z</updated>
    
        <author>
            <name>Will King</name>
            <uri>http://brandroyalty.vox.com/?_c=feed-atom</uri>
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    I was amused to see this picture in top online golf eZine, In Golf We Trust.   Good find, guys - and thanks for bigging up the Azor, I shouldn&#39;t think the top brass at Gillette Central will be too happy to see the world&#39;s best golfer sprouting wh...   <p style="clear:both;"> 
    <a href="http://brandroyalty.vox.com/library/post/tiger-and-his-whiskers-maybe-even-hes-balking-at-paying-gillette-fusion-prices.html?_c=feed-atom#comments">Read and post comments</a>   |   
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        </content> 
    <category term="whiskers" scheme="http://brandroyalty.vox.com/tags/whiskers/" label="whiskers" /> 
    <category term="beard" scheme="http://brandroyalty.vox.com/tags/beard/" label="beard" /> 
    <category term="tiger woods" scheme="http://brandroyalty.vox.com/tags/tiger+woods/" label="tiger woods" /> 
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    </entry> 
    
    <entry>
        <title>More praise for King of Shaves Azor!</title>   
        <link rel="alternate" type="text/html" title="More praise for King of Shaves Azor!" href="http://brandroyalty.vox.com/library/post/more-praise-for-king-of-shaves-azor.html?_c=feed-atom" />  
        <link rel="service.post" type="application/atom+xml" title="More praise for King of Shaves Azor!" href="http://brandroyalty.vox.com/library/post/more-praise-for-king-of-shaves-azor.html?_c=feed-atom#comments" /> 
        <link rel="service.edit" type="application/atom+xml" title="More praise for King of Shaves Azor!" href="http://www.vox.com/atom/svc=post/asset_id=6a00cdf7f21ad4094f011015f25eba860b" />            <id>tag:vox.com,2009-03-18:asset-6a00cdf7f21ad4094f011015f25eba860b</id>
        <published>2009-03-18T10:49:09Z</published>
        <updated>2009-03-18T10:49:09Z</updated>
    
        <author>
            <name>Will King</name>
            <uri>http://brandroyalty.vox.com/?_c=feed-atom</uri>
        </author>
    
        
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        <p class="enclosed-assets" style="margin-bottom: 10px;">     <a href="http://brandroyalty.vox.com/library/photo/6a00cdf7f21ad4094f010981075caa000c.html?_c=feed-atom" style="float:left; margin-right:6px;"><img src="http://a2.vox.com/6a00cdf7f21ad4094f010981075caa000c-50si" alt="Azor Rari" /></a> 
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</p>
   We were delighted to receive this email from Mr. Lamb earlier this week, in praise of our new King of Shaves Azor.  Thanks Tony!  The following information was submitted via the &quot;contact us&quot; form on http://www.shave.com/.  Nature of Enquiry: Messa...   <p style="clear:both;"> 
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        </content> 
    <category term="razor" scheme="http://brandroyalty.vox.com/tags/razor/" label="razor" /> 
    <category term="gillette" scheme="http://brandroyalty.vox.com/tags/gillette/" label="gillette" /> 
    <category term="king of shaves azor" scheme="http://brandroyalty.vox.com/tags/king+of+shaves+azor/" label="king of shaves azor" /> 
    </entry> 
    
    <entry>
        <title>King of Shaves Azor?  Fair at full price!  Gillette, Wilkinson?  Over-priced at Half-Price!</title>   
        <link rel="alternate" type="text/html" title="King of Shaves Azor?  Fair at full price!  Gillette, Wilkinson?  Over-priced at Half-Price!" href="http://brandroyalty.vox.com/library/post/king-of-shaves-azor-fair-at-full-price-gillette-wilkinson-over-priced-at-half-price.html?_c=feed-atom" />  
        <link rel="service.post" type="application/atom+xml" title="King of Shaves Azor?  Fair at full price!  Gillette, Wilkinson?  Over-priced at Half-Price!" href="http://brandroyalty.vox.com/library/post/king-of-shaves-azor-fair-at-full-price-gillette-wilkinson-over-priced-at-half-price.html?_c=feed-atom#comments" /> 
        <link rel="service.edit" type="application/atom+xml" title="King of Shaves Azor?  Fair at full price!  Gillette, Wilkinson?  Over-priced at Half-Price!" href="http://www.vox.com/atom/svc=post/asset_id=6a00cdf7f21ad4094f011018107346860f" />                  <id>tag:vox.com,2009-03-14:asset-6a00cdf7f21ad4094f011018107346860f</id>
        <published>2009-03-14T12:27:35Z</published>
        <updated>2009-03-14T12:34:23Z</updated>
    
        <author>
            <name>Will King</name>
            <uri>http://brandroyalty.vox.com/?_c=feed-atom</uri>
        </author>
    
        
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        <p class="enclosed-assets" style="margin-bottom: 10px;">     <a href="http://brandroyalty.vox.com/library/photo/6a00cdf7f21ad4094f01101635f1bd860c.html?_c=feed-atom" style="float:left; margin-right:6px;"><img src="http://a5.vox.com/6a00cdf7f21ad4094f01101635f1bd860c-50si" alt="Azorfair" /></a>     <a href="http://brandroyalty.vox.com/library/photo/6a00cdf7f21ad4094f01101635f1ea860c.html?_c=feed-atom" style="float:left; margin-right:6px;"><img src="http://a2.vox.com/6a00cdf7f21ad4094f01101635f1ea860c-50si" alt="Halfpricegillettefusion" /></a>     <a href="http://brandroyalty.vox.com/library/photo/6a00cdf7f21ad4094f011015f125e4860b.html?_c=feed-atom" style="float:left; margin-right:6px;"><img src="http://a4.vox.com/6a00cdf7f21ad4094f011015f125e4860b-50si" alt="Halfpricewilkinsonswordquattro" /></a>     <a href="http://brandroyalty.vox.com/library/photo/6a00cdf7f21ad4094f01101670ca8a860d.html?_c=feed-atom" style="float:left; margin-right:6px;"><img src="http://a2.vox.com/6a00cdf7f21ad4094f01101670ca8a860d-50si" alt="Azorapple" /></a> 
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     I was in Tesco Amersham yesterday and took these series of pictures.  If you&#39;re a guy, looking for a great shave, and effective grooming, there&#39;s never been a better time to shop.  Gillette Fusion:  Half Price handles.  Wilkinson-Sword: Half Pri...   <p style="clear:both;"> 
    <a href="http://brandroyalty.vox.com/library/post/king-of-shaves-azor-fair-at-full-price-gillette-wilkinson-over-priced-at-half-price.html?_c=feed-atom#comments">Read and post comments</a>   |   
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    <category term="boots" scheme="http://brandroyalty.vox.com/tags/boots/" label="boots" /> 
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    </entry> 
    
    <entry>
        <title>Dom W rates the King of Shaves Azor.  Also, check out this week&#39;s Shortlist magazine online!</title>   
        <link rel="alternate" type="text/html" title="Dom W rates the King of Shaves Azor.  Also, check out this week&#39;s Shortlist magazine online!" href="http://brandroyalty.vox.com/library/post/dom-w-rates-the-king-of-shaves-azor-also-check-out-this-weeks-shortlist-magazine-online.html?_c=feed-atom" />  
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        <published>2009-02-19T20:14:04Z</published>
        <updated>2009-02-19T20:14:04Z</updated>
    
        <author>
            <name>Will King</name>
            <uri>http://brandroyalty.vox.com/?_c=feed-atom</uri>
        </author>
    
        
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         I was delighted to receive this email yesterday from &#39;Dom W&#39; re: the King of Shaves Azor. --------------------  The following information was submitted via the &quot;contact us&quot;  form on http://www.shave.com/.     Nature of Enquiry: Message for Will Ki...   <p style="clear:both;"> 
    <a href="http://brandroyalty.vox.com/library/post/dom-w-rates-the-king-of-shaves-azor-also-check-out-this-weeks-shortlist-magazine-online.html?_c=feed-atom#comments">Read and post comments</a>   |   
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    <category term="razor" scheme="http://brandroyalty.vox.com/tags/razor/" label="razor" /> 
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    </entry> 
    
    <entry>
        <title>Launched just last year, is the King of Shaves Azor the best razor ever invented?</title>   
        <link rel="alternate" type="text/html" title="Launched just last year, is the King of Shaves Azor the best razor ever invented?" href="http://brandroyalty.vox.com/library/post/launched-just-last-year-is-the-king-of-shaves-azor-the-best-razor-ever-invented.html?_c=feed-atom" />  
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        <published>2009-02-14T23:15:44Z</published>
        <updated>2009-02-14T23:16:20Z</updated>
    
        <author>
            <name>Will King</name>
            <uri>http://brandroyalty.vox.com/?_c=feed-atom</uri>
        </author>
    
        
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    According to blogmeister, &#39;Whaleoil&#39; it is.  Click here to read his most excellent comments regarding the Azor.  It&#39;s going great guns in New Zealand, and with it continuing strong growth in the UK, and launching in Japan, Brazil and the USA late...   <p style="clear:both;"> 
    <a href="http://brandroyalty.vox.com/library/post/launched-just-last-year-is-the-king-of-shaves-azor-the-best-razor-ever-invented.html?_c=feed-atom#comments">Read and post comments</a>   |   
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        </content> 
    <category term="new zealand" scheme="http://brandroyalty.vox.com/tags/new+zealand/" label="new zealand" /> 
    <category term="top gear" scheme="http://brandroyalty.vox.com/tags/top+gear/" label="top gear" /> 
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    <category term="creative partners" scheme="http://brandroyalty.vox.com/tags/creative+partners/" label="creative partners" /> 
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    </entry> 
    
    <entry>
        <title>Buy British Brand and Design, King of Shaves Azor Is A Great Example Of The New Best.</title>   
        <link rel="alternate" type="text/html" title="Buy British Brand and Design, King of Shaves Azor Is A Great Example Of The New Best." href="http://brandroyalty.vox.com/library/post/buy-british-brand-and-design-king-of-shaves-azor-is-a-great-example-of-the-new-best.html?_c=feed-atom" />  
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        <published>2009-02-13T15:32:38Z</published>
        <updated>2009-02-13T15:34:01Z</updated>
    
        <author>
            <name>Will King</name>
            <uri>http://brandroyalty.vox.com/?_c=feed-atom</uri>
        </author>
    
        
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    We are shortly launching our latest Limited Edition, Azor - the Wave - details to follow very soon....you&#39;ll love it In discussion with my PR and Marketing team earlier this week, and from the dozens of emails we&#39;re getting about us being a great...   <p style="clear:both;"> 
    <a href="http://brandroyalty.vox.com/library/post/buy-british-brand-and-design-king-of-shaves-azor-is-a-great-example-of-the-new-best.html?_c=feed-atom#comments">Read and post comments</a>   |   
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