I often pop into Sainsbury to see what the stock position of the Azor and King of Shaves software is, and grab a Starbucks. On Saturday, I happened to see a chap looking at razors, and (me being me I guess) introduced myself, and suggested he give our Azor a try. I then left to enjoy my Americano.
Lo and behold, he not only bought one, but delightfully, commented on it via email - he's given me permission to show this below. He's an innovation engineer within a Formula 1 team (I had no idea, obviously) so I was doubly delighted to receive his considered review.
Read on...
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Hi Will,
After your efforts of personally advertising the King of Shaves brand in Sainsburys Beaconsfield on Saturday I thought it would only be polite to respond by giving you some personal feedback.
On your advice I purchased the new 'AZOR' and furthermore more also tried the new 'MagnaGel MME Shaving Gel'. Having been both a champion and user of the King of Shaves gel for many years it came as no surprise that this latest evolution of the product delivered yet again. However; as a former design consultant, the most exciting trial was of the AZOR. For many years I have been an avid user of the Gillette M3 Power and many razors, including the Gillette Fusion and Wilkinson Sword Quattro, have failed to convert me.
By way of a step by step critique of the AZOR I thought the following would of use:
Aesthetics - intriguing, innovative and pleasing to the eye
Blade Removal - hesitant in resorting to the instructions, a generic male trait I'm sure, the removal proved both tricky and fiddly but once I finally read the clear and concise manual the blade came off with ease and fired straight across the room, this can be avoided if re-ejected directly into the replacement blade holder.Blade Replacement - even after reading the instructions it was not entirely obvious which way round the replacement blade should be fitted but after several attempts and consideration the blade finally fitted effortlessly
Ergonomics - the design of the product is such that it can be held in many different ways and as such it is likely there is a grip position to suit all users
Performance - not being of the 'power' variety the shave was better than expected and certainty comparable to the halo'd M3 Power
Storage - the afore mentioned Gillette razors all have useful packaging for storage of both replacement razor blades and the handle, this feature is missing on the AZOR (for a green packing reasons I'm sure). The majority of the issues above could quite easily be resolved with a design tweak and an annotated product. The lack of storage has been resolved by simply storing the attached blade in the replacement cartridge holder.
On the whole the function of this razor is good and compares favourably and I'm quite sure that an innovative company such as yours will be trialling the 'powered AZOR' soon and I look forward to its debut.
I hope this information helps and goes part way to rewarding your personal advertising campaign.
Kind regards,
Mr. R.
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So, I think you'll agree - a favourable review, with room for improvement (which I assure you, Mr. R, we're working on...as I'm sure you're well immersed in your 2009 F1 car!)
