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        <title>Brand Royalty</title>
        <link>http://brandroyalty.vox.com/library/posts/tags/gillette+fusion/page/1/</link>
        <description>By Will King, Founder, King of Shaves.</description>
        <language>en</language>
        <generator>Vox</generator>
        <lastBuildDate>Thu, 08 Oct 2009 22:45:39 +0100</lastBuildDate>
        <copyright>Copyright 2009</copyright>
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        <category domain="http://brandroyalty.vox.com/tags/">gillette fusion</category> 


 
        <item>
            <title>King of Shaves Azor Is Changing The Face Of Shaving (And Saving) For Better.  Forever.</title>
            <link>http://brandroyalty.vox.com/library/post/king-of-shaves-azor-is-changing-the-face-of-shaving-and-saving-for-better-forever.html?_c=feed-rss</link>
    
    
    
            <author>nobody@vox.com(Will King)</author>
            <comments>http://brandroyalty.vox.com/library/post/king-of-shaves-azor-is-changing-the-face-of-shaving-and-saving-for-better-forever.html?_c=feed-rss</comments>
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            <pubDate>Thu, 08 Oct 2009 22:45:39 +0100</pubDate>
            
            
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             Wow - what a day.  Many, many thanks for the emails and tweets I&#39;ve received today following the publication of the article on over-priced replacement blades in today&#39;s Daily Mail (not ours, I hasten to add - you can currently buy 8 replacement (...
        
    
            
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    &lt;a href=&quot;http://brandroyalty.vox.com/library/post/king-of-shaves-azor-is-changing-the-face-of-shaving-and-saving-for-better-forever.html?_c=feed-rss#comments&quot;&gt;Read and post comments&lt;/a&gt;   |   
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            <category domain="http://brandroyalty.vox.com/tags/">gillette fusion</category>
    
            <category domain="http://brandroyalty.vox.com/tags/">blade wars</category>
    
            <category domain="http://brandroyalty.vox.com/tags/">king of shaves azor</category>
    
            <category domain="http://brandroyalty.vox.com/tags/">rip off razors</category>
    
        
                
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        <item>
            <title>King of Shaves Azor Hits Record Weekly Sales, Shaveolution TV Advert Widely Praised.</title>
            <link>http://brandroyalty.vox.com/library/post/king-of-shaves-azor-hits-record-weekly-sales-shaveolution-tv-advert-widely-praised.html?_c=feed-rss</link>
    
    
    
            <author>nobody@vox.com(Will King)</author>
            <comments>http://brandroyalty.vox.com/library/post/king-of-shaves-azor-hits-record-weekly-sales-shaveolution-tv-advert-widely-praised.html?_c=feed-rss</comments>
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            <pubDate>Thu, 08 Oct 2009 14:09:19 +0100</pubDate>
            
            
            <description>
    
        
            
                
                    &lt;p class=&quot;enclosed-assets&quot; style=&quot;margin-bottom: 10px;&quot;&gt;     &lt;a href=&quot;http://brandroyalty.vox.com/library/photo/6a00cdf7f21ad4094f01240b5f66cf860e.html?_c=feed-rss&quot; style=&quot;float:left; margin-right:6px;&quot;&gt;&lt;img src=&quot;http://a7.vox.com/6a00cdf7f21ad4094f01240b5f66cf860e-50si&quot; alt=&quot;ShaveolutionTV&quot; /&gt;&lt;/a&gt; 
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             In just the past week, we sold nearly 30,000 Azor razors complete with 3 Endurium cartridges and nigh on 80,000 Endurium replacement cartridges (each cartridge lasts 3-4 weeks) - a remarkable 240,000 weeks worth of King of Shaves shaving!  And th...
        
    
            
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            <category domain="http://brandroyalty.vox.com/tags/">elvis</category>
    
            <category domain="http://brandroyalty.vox.com/tags/">charles darwin</category>
    
            <category domain="http://brandroyalty.vox.com/tags/">gillette fusion</category>
    
            <category domain="http://brandroyalty.vox.com/tags/">azor</category>
    
            <category domain="http://brandroyalty.vox.com/tags/">record sales</category>
    
            <category domain="http://brandroyalty.vox.com/tags/">king of shaves</category>
    
            <category domain="http://brandroyalty.vox.com/tags/">tv advert</category>
    
            <category domain="http://brandroyalty.vox.com/tags/">shaveolution</category>
    
        
                
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        <item>
            <title>King of Shaves Welcomes Price Drop Move by Asda on Gillette Products</title>
            <link>http://brandroyalty.vox.com/library/post/king-of-shaves-welcomes-price-drop-move-by-asda-on-gillette-products.html?_c=feed-rss</link>
    
    
    
            <author>nobody@vox.com(Will King)</author>
            <comments>http://brandroyalty.vox.com/library/post/king-of-shaves-welcomes-price-drop-move-by-asda-on-gillette-products.html?_c=feed-rss</comments>
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            <pubDate>Thu, 08 Oct 2009 10:42:57 +0100</pubDate>
            
            
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                    &lt;p class=&quot;enclosed-assets&quot; style=&quot;margin-bottom: 10px;&quot;&gt;     &lt;a href=&quot;http://brandroyalty.vox.com/library/photo/6a00cdf7f21ad4094f0123dda7c322860b.html?_c=feed-rss&quot; style=&quot;float:left; margin-right:6px;&quot;&gt;&lt;img src=&quot;http://a2.vox.com/6a00cdf7f21ad4094f0123dda7c322860b-50si&quot; alt=&quot;IMG00039&quot; /&gt;&lt;/a&gt;     &lt;a href=&quot;http://brandroyalty.vox.com/library/photo/6a00cdf7f21ad4094f01240b630c68860e.html?_c=feed-rss&quot; style=&quot;float:left; margin-right:6px;&quot;&gt;&lt;img src=&quot;http://a0.vox.com/6a00cdf7f21ad4094f01240b630c68860e-50si&quot; alt=&quot;Fusiondeal&quot; /&gt;&lt;/a&gt;     &lt;a href=&quot;http://brandroyalty.vox.com/library/photo/6a00cdf7f21ad4094f01240b638bfe860e.html?_c=feed-rss&quot; style=&quot;float:left; margin-right:6px;&quot;&gt;&lt;img src=&quot;http://a6.vox.com/6a00cdf7f21ad4094f01240b638bfe860e-50si&quot; alt=&quot;Elvis2&quot; /&gt;&lt;/a&gt; 
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             When we launched the King of Shaves Azor last year in the UK, I was adamant that our shave should not cost a ransom.  We decided to fairly price our Azor system razor at just £4.88 (for a handle &amp; 3 replacement Endurium cartridges) and sell repla...
        
    
            
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    &lt;a href=&quot;http://brandroyalty.vox.com/library/post/king-of-shaves-welcomes-price-drop-move-by-asda-on-gillette-products.html?_c=feed-rss#comments&quot;&gt;Read and post comments&lt;/a&gt;   |   
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            </description>
    
            <category domain="http://brandroyalty.vox.com/tags/">asda</category>
    
            <category domain="http://brandroyalty.vox.com/tags/">gillette fusion</category>
    
            <category domain="http://brandroyalty.vox.com/tags/">sales promotion</category>
    
            <category domain="http://brandroyalty.vox.com/tags/">mach3</category>
    
            <category domain="http://brandroyalty.vox.com/tags/">king of shaves</category>
    
            <category domain="http://brandroyalty.vox.com/tags/">price drop</category>
    
            <category domain="http://brandroyalty.vox.com/tags/">azor razor</category>
    
            <category domain="http://brandroyalty.vox.com/tags/">cutting cost of shaving</category>
    
        
                
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        <item>
            <title>King of Shaves Azor Aims To Do To the Razor Market What Apple iPhone Did in Mobile Market...</title>
            <link>http://brandroyalty.vox.com/library/post/king-of-shaves-azor-aims-to-do-to-the-razor-market-what-apple-iphone-did-in-mobile-market.html?_c=feed-rss</link>
    
    
    
            <author>nobody@vox.com(Will King)</author>
            <comments>http://brandroyalty.vox.com/library/post/king-of-shaves-azor-aims-to-do-to-the-razor-market-what-apple-iphone-did-in-mobile-market.html?_c=feed-rss</comments>
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            <pubDate>Wed, 05 Aug 2009 10:24:21 +0100</pubDate>
            
            
            <description>
    
        
            
            
             King of Shaves Azor, the iPhone of System Razors Hits The Big Apple, USA. Hot on the heels of our King of Shaves Azor launches in Japan and Brazil, our market disrupting King of Shaves Azor is now on sale at Duane Reade drugstores throughout New ...
        
    
            
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            </description>
    
            <category domain="http://brandroyalty.vox.com/tags/">blades</category>
    
            <category domain="http://brandroyalty.vox.com/tags/">gillette fusion</category>
    
            <category domain="http://brandroyalty.vox.com/tags/">azor</category>
    
            <category domain="http://brandroyalty.vox.com/tags/">duane reade</category>
    
            <category domain="http://brandroyalty.vox.com/tags/">king of shaves</category>
    
            <category domain="http://brandroyalty.vox.com/tags/">shong</category>
    
            <category domain="http://brandroyalty.vox.com/tags/">system razor</category>
    
            <category domain="http://brandroyalty.vox.com/tags/">diane wood</category>
    
            <category domain="http://brandroyalty.vox.com/tags/">shwagon</category>
    
            <category domain="http://brandroyalty.vox.com/tags/">schick quattro</category>
    
        
        
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        <item>
            <title>Daily Mail exposes huge Gillette Fusion cartridge markup just seen article, read it below!</title>
            <link>http://brandroyalty.vox.com/library/post/daily-mail-exposes-huge-gillette-fusion-cartridge-markup-just-seen-article-read-it-below.html?_c=feed-rss</link>
    
    
    
            <author>nobody@vox.com(Will King)</author>
            <comments>http://brandroyalty.vox.com/library/post/daily-mail-exposes-huge-gillette-fusion-cartridge-markup-just-seen-article-read-it-below.html?_c=feed-rss</comments>
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            <pubDate>Mon, 08 Jun 2009 10:52:04 +0100</pubDate>
            
            
            <description>
    
        
            
            
            Link to today&#39;s Daily Mail article here  Reprinted below -----------  Gillette marks up razor price by 4,750% Sean Poulter, Daily Mail 8 June 2009  Reader comments (1)  Men are paying over the odds for a clean shave because of a huge mark-up on ra...
        
    
            
                &lt;p style=&quot;clear:both;&quot;&gt; 
    &lt;a href=&quot;http://brandroyalty.vox.com/library/post/daily-mail-exposes-huge-gillette-fusion-cartridge-markup-just-seen-article-read-it-below.html?_c=feed-rss#comments&quot;&gt;Read and post comments&lt;/a&gt;   |   
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            </description>
    
            <category domain="http://brandroyalty.vox.com/tags/">best buy</category>
    
            <category domain="http://brandroyalty.vox.com/tags/">gillette fusion</category>
    
            <category domain="http://brandroyalty.vox.com/tags/">daily mail</category>
    
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            <category domain="http://brandroyalty.vox.com/tags/">king of shaves</category>
    
            <category domain="http://brandroyalty.vox.com/tags/">which? magazine</category>
    
            <category domain="http://brandroyalty.vox.com/tags/">razor blade rip-off</category>
    
            <category domain="http://brandroyalty.vox.com/tags/">half price fusion power</category>
    
        
        
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        <item>
            <title>£2 Gillette Fusion Anyone?  Replacement Blades up to £20 for 8 remember (Azor £9.49 for 8).</title>
            <link>http://brandroyalty.vox.com/library/post/2-gillette-fusion-anyone-replacement-blades-up-to-20-for-8-remember-azor-949-for-8.html?_c=feed-rss</link>
    
    
    
            <author>nobody@vox.com(Will King)</author>
            <comments>http://brandroyalty.vox.com/library/post/2-gillette-fusion-anyone-replacement-blades-up-to-20-for-8-remember-azor-949-for-8.html?_c=feed-rss</comments>
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            <pubDate>Tue, 02 Jun 2009 19:16:02 +0100</pubDate>
            
            
            <description>
    
        
            
                
                    &lt;p class=&quot;enclosed-assets&quot; style=&quot;margin-bottom: 10px;&quot;&gt;     &lt;a href=&quot;http://brandroyalty.vox.com/library/photo/6a00cdf7f21ad4094f01101654b6a8860c.html?_c=feed-rss&quot; style=&quot;float:left; margin-right:6px;&quot;&gt;&lt;img src=&quot;http://a0.vox.com/6a00cdf7f21ad4094f01101654b6a8860c-50si&quot; alt=&quot;Smacksofdesperation&quot; /&gt;&lt;/a&gt; 
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              A picture tells a story of 1,000 words.    Check this out   Gillette Fusion at £2 per handle.  That&#39;s pretty close to cost of goods for Gillette.  So, it&#39;s either from the grey market, or it&#39;s UK stock.  You&#39;ll have seen my blog post earlier abo...
        
    
            
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    &lt;a href=&quot;http://brandroyalty.vox.com/library/post/2-gillette-fusion-anyone-replacement-blades-up-to-20-for-8-remember-azor-949-for-8.html?_c=feed-rss#comments&quot;&gt;Read and post comments&lt;/a&gt;   |   
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            <category domain="http://brandroyalty.vox.com/tags/">money</category>
    
            <category domain="http://brandroyalty.vox.com/tags/">cheap</category>
    
            <category domain="http://brandroyalty.vox.com/tags/">expert</category>
    
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            <title>Complexity v Simplicity.  Why King of Shaves Azor Is A Razor For The Future.</title>
            <link>http://brandroyalty.vox.com/library/post/complexity-v-simplicity-why-king-of-shaves-azor-is-a-razor-for-the-future.html?_c=feed-rss</link>
    
    
    
            <author>nobody@vox.com(Will King)</author>
            <comments>http://brandroyalty.vox.com/library/post/complexity-v-simplicity-why-king-of-shaves-azor-is-a-razor-for-the-future.html?_c=feed-rss</comments>
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            <pubDate>Fri, 22 May 2009 15:13:15 +0100</pubDate>
            
            
            <description>
    
        
            
                
                    &lt;p class=&quot;enclosed-assets&quot; style=&quot;margin-bottom: 10px;&quot;&gt;     &lt;a href=&quot;http://brandroyalty.vox.com/library/photo/6a00cdf7f21ad4094f011017c9e2d3860e.html?_c=feed-rss&quot; style=&quot;float:left; margin-right:6px;&quot;&gt;&lt;img src=&quot;http://a3.vox.com/6a00cdf7f21ad4094f011017c9e2d3860e-50si&quot; alt=&quot;Complexity&quot; /&gt;&lt;/a&gt; 
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             Yesterday, we were contacted by one of our retail partners to ask how &#39;green&#39; our razor was.  This prompted Andy and New Andy to take apart a Gillette Fusion and Mach3, and lay them alongside our Azor.  The Mach3 system razor comprised sixteen in...
        
    
            
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            <category domain="http://brandroyalty.vox.com/tags/">razor</category>
    
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            <category domain="http://brandroyalty.vox.com/tags/">gillette fusion</category>
    
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            <title>Which? Magazine Award King of Shaves Azor &#39;Best Buy&#39; System Razor.</title>
            <link>http://brandroyalty.vox.com/library/post/which-magazine-award-king-of-shaves-azor-best-buy-system-razor.html?_c=feed-rss</link>
    
    
    
            <author>nobody@vox.com(Will King)</author>
            <comments>http://brandroyalty.vox.com/library/post/which-magazine-award-king-of-shaves-azor-best-buy-system-razor.html?_c=feed-rss</comments>
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            <pubDate>Fri, 27 Mar 2009 17:54:52 +0000</pubDate>
            
            
            <description>
    
        
            
            
             King of Shaves Azor Awarded Which? Magazine &#39;Best Buy&#39; (original blog posting)   Nicky was emailed about the above today, and I was delighted to browse Which? magazine&#39;s online website, and find that our King of Shaves Azor has been awarded &#39;Best...
        
    
            
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    &lt;a href=&quot;http://brandroyalty.vox.com/library/post/which-magazine-award-king-of-shaves-azor-best-buy-system-razor.html?_c=feed-rss#comments&quot;&gt;Read and post comments&lt;/a&gt;   |   
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            </description>
    
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            <category domain="http://brandroyalty.vox.com/tags/">wilkinson sword quattro precision trimmer</category>
    
        
        
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        <item>
            <title>King of Shaves Azor (&amp; blades) on Strong Promotion At Boots, Sainsbury &amp; Tesco</title>
            <link>http://brandroyalty.vox.com/library/post/king-of-shaves-azor-blades-on-strong-promotion-at-boots-sainsbury-tesco.html?_c=feed-rss</link>
    
    
    
            <author>nobody@vox.com(Will King)</author>
            <comments>http://brandroyalty.vox.com/library/post/king-of-shaves-azor-blades-on-strong-promotion-at-boots-sainsbury-tesco.html?_c=feed-rss</comments>
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            <pubDate>Wed, 25 Mar 2009 22:42:41 +0000</pubDate>
            
            
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             If you want to &#39;Shave &amp; Save&#39; with King of Shaves, from now until mid April, you&#39;re in luck!  We&#39;ve got promotions rolling with Boots (3 for 2 - which INCLUDES Azor blades as well as King of Shaves Azors &amp; software - for the first time ever...), ...
        
    
            
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            <title>Tiger and his whiskers!  Maybe even he&#39;s balking at paying Gillette Fusion prices!</title>
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            <author>nobody@vox.com(Will King)</author>
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            <pubDate>Fri, 20 Mar 2009 23:09:20 +0000</pubDate>
            
            
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             I was amused to see this picture in top online golf eZine, In Golf We Trust.   Good find, guys - and thanks for bigging up the Azor, I shouldn&#39;t think the top brass at Gillette Central will be too happy to see the world&#39;s best golfer sprouting wh...
        
    
            
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