Brand Royalty

King of Shaves Azor Is Changing The Face Of Shaving (And Saving) For Better. Forever.

2009-10-08T21:45:39Z

Wow - what a day. Many, many thanks for the emails and tweets I've received today following the publication of the article on over-priced replacement blades in today's Daily Mail (not ours, I hasten to add - you can currently buy 8 replacement (...

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King of Shaves Azor Hits Record Weekly Sales, Shaveolution TV Advert Widely Praised.

2009-10-08T13:09:19Z

In just the past week, we sold nearly 30,000 Azor razors complete with 3 Endurium cartridges and nigh on 80,000 Endurium replacement cartridges (each cartridge lasts 3-4 weeks) - a remarkable 240,000 weeks worth of King of Shaves shaving! And th...

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King of Shaves Welcomes Price Drop Move by Asda on Gillette Products

2009-10-08T09:42:57Z

When we launched the King of Shaves Azor last year in the UK, I was adamant that our shave should not cost a ransom. We decided to fairly price our Azor system razor at just £4.88 (for a handle & 3 replacement Endurium cartridges) and sell repla...

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King of Shaves Azor Aims To Do To the Razor Market What Apple iPhone Did in Mobile Market...

2009-08-05T09:24:21Z

King of Shaves Azor, the iPhone of System Razors Hits The Big Apple, USA. Hot on the heels of our King of Shaves Azor launches in Japan and Brazil, our market disrupting King of Shaves Azor is now on sale at Duane Reade drugstores throughout New ...

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Daily Mail exposes huge Gillette Fusion cartridge markup just seen article, read it below!

2009-06-08T09:52:04Z

Link to today's Daily Mail article here Reprinted below ----------- Gillette marks up razor price by 4,750% Sean Poulter, Daily Mail 8 June 2009 Reader comments (1) Men are paying over the odds for a clean shave because of a huge mark-up on ra...

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£2 Gillette Fusion Anyone? Replacement Blades up to £20 for 8 remember (Azor £9.49 for 8).

2009-06-02T18:16:02Z

A picture tells a story of 1,000 words. Check this out Gillette Fusion at £2 per handle. That's pretty close to cost of goods for Gillette. So, it's either from the grey market, or it's UK stock. You'll have seen my blog post earlier abo...

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Complexity v Simplicity. Why King of Shaves Azor Is A Razor For The Future.

2009-05-22T14:13:15Z

Yesterday, we were contacted by one of our retail partners to ask how 'green' our razor was. This prompted Andy and New Andy to take apart a Gillette Fusion and Mach3, and lay them alongside our Azor. The Mach3 system razor comprised sixteen in...

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Which? Magazine Award King of Shaves Azor 'Best Buy' System Razor.

2009-03-27T17:54:52Z

King of Shaves Azor Awarded Which? Magazine 'Best Buy' (original blog posting) Nicky was emailed about the above today, and I was delighted to browse Which? magazine's online website, and find that our King of Shaves Azor has been awarded 'Best...

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King of Shaves Azor (& blades) on Strong Promotion At Boots, Sainsbury & Tesco

2009-03-25T22:42:41Z

If you want to 'Shave & Save' with King of Shaves, from now until mid April, you're in luck! We've got promotions rolling with Boots (3 for 2 - which INCLUDES Azor blades as well as King of Shaves Azors & software - for the first time ever...), ...

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Tiger and his whiskers! Maybe even he's balking at paying Gillette Fusion prices!

2009-03-20T23:09:20Z

I was amused to see this picture in top online golf eZine, In Golf We Trust. Good find, guys - and thanks for bigging up the Azor, I shouldn't think the top brass at Gillette Central will be too happy to see the world's best golfer sprouting wh...

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