3 posts tagged “folly of five”
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It's like the story of rise and fall of American hubris itself: once upon a time, in the heady days of 2005, Procter & Gamble decided that consumers would not be satisfied with a mere four-blade razor. So they launched Fusion, which boasted five blades and an embedded mini-vibrator, so that American men could enjoy the closest shave in the free world and then pleasure their wives, secure in the knowledge that Osama bin Laden is a hairy bastard shivering in a cave with no sex toys or women, so there. But our shaving pride came before the fall! Now that the US economy has collapsed, all these terribly expensive five-bladed razors are, like Hummers and Steve Schwarzman's birthday party, sad symbols of a nation gone astray.
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Well, so there you have it. The Gawker today posts an article on "Gillette's Folly of Five". An overpriced, overbladed 'Hummer' of a razor. See the full post (and comments) here.
Amazingly, the track from Beanius (John Tracy) is taken from their forthcoming album, 'The Folly of Five'.
How delightfully prescient.
King of Shaves Azor = Shaving Simplicity without the Cost.
Gillette Fusion = Shaving Complexity with huge Cost.
Even if I wasn't the guy behind King of Shaves, I know what razor I'd choose. Shave closer, longer, and for much less with new King of Shaves Azor!
Life, it's a funny old thing. And I love it.
i've spent the day touring London on our King of Shaves Azor 'Campaign Battlebus', and ironically, being nearly arrested by our boys in blue whilst outside Buckingham Palace in our fantastic bus. Yes, our driver Matt turned left rather than right, and yes, maybe I shouldn't have been shouting "We're tough on stealth shaving taxes...on stubble and the causes of stubble" from the roof of our amAzor bus.. Otherwise we might have escaped the Boys in Blue....
...But hey, 'Live, Love, Laugh' as my friend Patrick tells me, and we had one awesome day, dspite the King nearly getting a Royal Arrest Warrant.. Will we get fined? Possibly. Did we make the policemen laugh with our "King of Shaves without the Ransom!" Undoubtedly!
It was a great day, and I enjoyed it. As did my team! Thanks Dave G, Matt from Mum and our photographer, who's name escapes me - but i've posted some of his photo's here.
Now, onto launching shaving brands with rock bands. Almost coincidentally, amazingly, p4 in today's Times (p4) featured Peter Jones of Dragon's Den backing an indie rock band with £75,000 for 30% of their earnings.
Nice try Peter, but we've got there first, by signing new British rock band Beanius to AmazoR records, as I'm moving from shaving lives to rocking them. Full details about Beanius can be found here or here, and you can download For Free their awesome new single, John Tracy from their forthcoming album, The Folly of Five.
After I'd toured Oxford Street, Parliament Square, avoided capture outside Buck House, gone past Eros in Piccadilly Circus and arrived back at Boots flagship store at Sedley Place via Regent Street, it was time to relax a bit. With a great team around me, I'd "tiggered" enough.
So, I ended up at The Angel at Henley, with my girlfriend, pint of Guinness and thinking how interesting life is. And met Jody Starr, Freddie Starr's son. Who's just been signed by a brand we're working with, to do fantastic musical stuff this summer. And then I txtd "SC" and "NB".
But that's another story. All you need to know is our "King of Shaves Azor Rocks".
