4 posts tagged “corporate bond”
I smiled at the Google News Alert I saw yesterday that announced RBS (The Royal Bank of Scotland) was to issue a 'Royal Bond' (corporate bond) with a coupon of 5.3% 'following' King of Shaves issuing our Shaving Bond, with a superior interest rate of 6% (which for bondholders, will be in effect higher, due to them receiving free products & gifts by way of thanking them for their participation).
You can read the release on ThisIsMoney.co.uk here - scroll down to the end of the article for the King of Shaves reference...
We're Champion Shavers, as well as Champion Savers!!!!
A number of people who have emailed me following applying for our Shaving Bond have pointed out that the actual 'savings' for the bondholders will be considerably higher than the 6% cash per annum - with our provision of free product. Like, between 9-12% per annum, if we supply product to a decent retail value free (which we fully intend on doing).
Which, of course - they will be! Since we launched our innovative 'never done before' 'Shaving Bond', then some of the financial institutions seem to have also started increasing their savings rates - but without many of the benefits ours has (membership of an exclusive club of bondholders, free product, and who knows what other good stuff the team and I will work on offering - all bondholders will certainly receive a complimentary copy of my book out September 3rd on building a great brand in tough times - the King of Shaves Story - for example.
So, by all means read some of the 'negative' comments posted on 'traditional' savings websites, but also take the time to look into our offer - as it really is a great one - it's about involving brand enthusiasts in our brand, in a way that is new, innovative, different and genuinely worthwhile. We're trailblazing, and I'm delighted about that (plus, last week, we had our biggest ever sales of Azors & replacement cartridges ;-)
Reuters lead with King of Shaves Innovative Shaving Bond Issue. (original blog post)
(from Reuters - link to article here)
LONDON, July 3 (Reuters) - King of Shaves, a British shaving products firm, has invited customers to invest in a 5 million pounds ($8.21 million) bond, showing companies are capitalising on a surge in retail investor demand for such fixed income assets.
Institutional investors have already gobbled up some 200 billion euros ($280.4 billion) of corporate bonds issued in the first half of the year and now retail investors have worked up an appetite too.
King of Shaves' bond is tiny, but a string of big European companies, including oil company BP (BP.L: Quote, Profile, Research), car maker Volkswagen (VOWG.DE: Quote, Profile, Research), Italian oil company ENI (ENI.MI: Quote, Profile, Research) and France's EDF (EDF.PA: Quote, Profile, Research) have issued several billions of euros in bonds, partly aimed at small investors and more issues of this kind are expected...
According to Google Analytics, our King of Shaves Shaving Bond has had visits from people in 423* cities, towns & villages all over the UK.
*Sunday 28th June 2009.
