Brand Royalty

King of Shaves, Azor, the future of shaving. Twitter, the future of customer interaction!

2009-11-13T13:32:25Z

Here at King of Shaves, a consumer centric brand, we hail the power of Twitter (original blog posting) Many people in marketing feel that twitter is only good for posting notice of 'deals' and from a 'brand engagement' perspective, it's not that...

Read and post comments | Send to a friend

King of Shaves Azor 'Shaveolution' TV ad debuting in South Africa 23rd Nov. to 6th Dec.

2009-11-10T16:43:44Z

As well as airing in the UK from this Saturday, our 'Shaveolution' TV ad is also debuting in South Africa, where King of Shaves & our Azor system razor is now on sale at Clicks, South Africa's leading Health & Beauty Retailer. The critically acc...

Read and post comments | Send to a friend

King of Shaves Azor 'Shaveolution' TV ad - on air for 3 weeks from Saturday 14th November.

2009-11-10T15:40:09Z

Our TV ad is back on air again in the UK from Saturday 14th November for 3 weeks, across Sky Sports 1, 2, 3, Extra and ESPN, as well as Dave and Dave Ja Vu. With over 625,000 Azor handles & 3,500,000 Endurium cartridges sold since launch, it wil...

Read and post comments | Send to a friend

King of Shaves at Eton. Young shavers, Brand hurricanes, 20s MBA's...& Fireworks!

2009-11-06T14:26:15Z

Courtesy Geoff Riley, head of economics at Eton College, I was delighted to speak to approximately 200 young shavers as part of a series of talks to their Entrepreneur Society, headed by co-secretary, Thomas Aedy. Having gone to school at Kirkley...

Read and post comments | Send to a friend

How King of Shaves is using the web to build its brand globally. UTalkMarketing.com interview...

2009-11-04T20:31:43Z

Consumer Communities, Digital Dialogues and Shaving. The King of Shaves View. (original blog posting) I was pleased to be interviewed by Clark Turner, founding editor of top online marketing site, uTalkMarketing.com a week or so ago, and was del...

Read and post comments | Send to a friend

King of Shaves Proud to sponsor Brett Wells & his team at Ingenico for Movember (IngenicMo)

2009-11-03T16:10:56Z

Back in 1993, a young guy called Brett Wells worked at SIPCO (Shell International Petroleum Company) in IT. He was a friend of mine (still is!) and was one of the very first (like, the second!) to shave with the original King of Shaves shaving o...

Read and post comments | Send to a friend

King of Shaves Azor Sales Highlights, Sept 2009 (to week ending Oct 3rd). Azor handle #5 by volume.

2009-11-03T15:18:20Z

King of Shaves Azor continues to grow in the face of huge competition from 'Wilkinette'. According to sales numbers we received yesterday (and this is before our integrated TV advertising & trade promotions kicked off early October) here are the...

Read and post comments | Send to a friend

King of Shaves Azor Halloween Jack o' Lantern, courtesy Lucas Black.

2009-10-31T19:34:13Z

Many thanks to Lucas Black for his great King of Shaves Azor Halloween Jack o' Lantern. Smoooooth. (Gillette, eat your heart out).

Read and post comments | Send to a friend

Mega sales for King of Shaves Azor. Men are loving our razor, shaving closer, longer, for less.

2009-10-29T12:57:39Z

Awesome King of Shaves Azor Sales in UK. (original blog post) In the past four weeks, in the UK alone, we've sold a simply stunning 107,000+ Azor system razor handles and an even more unbelievable 602,000+ Azor Endurium cartridges. With each Az...

Read and post comments | Send to a friend

King of Shaves Azor Off To A Flying Start With Clicks In South Africa

2009-10-20T10:11:34Z

Cool shavings & savings with King of Shaves Azor & Clicks in South Africa (original blog post) It's a beautiful sunny day in Cape Town, and with Table Mountain in the background, we showcased our Azor to South Africa's press at the Killarney ra...

Read and post comments | Send to a friend