King of Shaves Welcomes Price Drop Move by Asda on Gillette Products

nobody@vox.com(Will King) — Thu, 08 Oct 2009 10:42:57 +0100

When we launched the King of Shaves Azor last year in the UK, I was adamant that our shave should not cost a ransom. We decided to fairly price our Azor system razor at just £4.88 (for a handle & 3 replacement Endurium cartridges) and sell replacement blades at £4.88 for 4 and £9.49 for 8.

Back in June, the Daily Mail ran an article on the huge mark-up some of our competitors were making, no guessing who they were. My original blog post on that article is here. Today, the Daily Mail ran a further article saying that Asda had decided to substantially - like SUBSTANTIALLY - drop the prices of the cartridges - to £5 for 4 Fusion cartrdges a shaving (sic) of up to £3.30.

Fusiondeal

BUT - and this is a big but, our King of Shaves Azor cartridges, fairly priced at full price - £4.88 for 4, are currently on promotion with all major retailers, whilst our new King of Shaves Shaveolution (Bend the Rules) TV ad airs. This means, you can get the King of Shaves for just £2.44 for 4 cartridges, 61p per cartridge - again, making a mockery of Gillette's (Asda forced), recently lowered price.

Elvis2

Where will this end? Well, from our perspective, we've always been about Quality, Performance & Affordability. We're not about exploiting our consumers with ever more complex products, ever more expensive. As Leonardo Da Vinci (apparently) said, "Simplicity is the ultimate Sophistication" and we couldn't agree more.

The Blade Wars are well and truly on in the UK - it'll be a Battle Royal.

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Elvis on Greed...Chimps enjoy the King of Shaves without Gillette's Ransom.

nobody@vox.com(Will King) — Fri, 02 Oct 2009 15:05:09 +0100

Elvis2

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Gillette Scientists Win Nobel Prize For Seven Bladed Razor.

nobody@vox.com(Will King) — Fri, 14 Nov 2008 00:00:48 +0000

Read about their astonishing achievement in the quest for an ever expensive, unnecessary bladed razor here If you want to see what sensible scientists based in the world's best shaving innovation company are doing, click here.

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Brand Royalty

King of Shaves Welcomes Price Drop Move by Asda on Gillette Products

Elvis on Greed...Chimps enjoy the King of Shaves without Gillette's Ransom.

Gillette Scientists Win Nobel Prize For Seven Bladed Razor.