The King of Shaves Story on WH Smith Shelves now, Business Book of the Month. (original blog post)
'How to build a great business in tough times' -
the King of Shaves story is now on WH Smith shelves, and even better,
is 'Business Book of the Month'. I snapped this pic when I saw it at WH
Smith in Gatwick Airport this morning, returning from my holiday at
Kingfisher, Grenada WI! It's also available to order from Amazon, link here!
Surreal!
I received this feedback from one of our Azor fans yesterday. C'mon Superdrug, back the future of the shaving, Gillette's got a great one behind it!
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Hello
I don't think your Azor is going to succeed if you rely on Superdrug to promote it.
After taking the x4 dummy pack to the till in Superdrug Croydon the assistant couldn't find any 'proper' packs in his till. He asked the assistant next to him but she didn't have any either. I find it hard to believe they didn't have any in stock at all but instead of checking further he took me to a promotional display of Gillette razors and tried to persuade me that they were better value as they had them on offer! Regardless-it didn't take a genius to work out they (Gillette) were still more expensive anyway.
I told him I'd try Boots instead who, luckily for me, had the Azor blades on offer (2 packs of x4 for £5).
I've been buying your products since I first remember seeing them (in Superdrug) which was probably 15 years or so ago.
I feel your Azor will fail if left in the hand of Superdrug (Croydon anyway) to get a strong foothold in the market.
I feel some loyalty to your brand and thought it best to let you know about my Superdrug experience.
Thanks and good luck with it-I'll keep buying it when/if I can.
All the best
Gareth
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Thanks Gareth, rest assured we'll take the matter up with relevant bods at Superdrug. Look out for our first TV advertising campaign for the Azor, coming soon. And our sales are rising strongly, weekly!
Cracking article in 'The Grocer' magazine. Plus, Gillette have upped their number of (trade ie price) promotions by 20 to a whopping 192, 164 more than Wilkinson Sword (and a lot, lot, LOT more than lil ol' KoS). Their shaving software sales were still down an eye watering £3.9m+ at retail, and Mach3 cartridge by sales by volume started outstripping Fusion.
That'll be the 'King of Shaves Azor effect'!!! 'Con' Fusion in the marketplace - get the King of Shaves, without Gillette Fusion's ransom...
Applied for a King of Shaves Shaving Bond? If so, expect to receive one of these shortly! (original blog posting)
This
stack of letters is what I'm sending out to people who successfully
applied for our innovative & extremely well received Shaving Bond
initiative. If you didn't apply for one, you'll never know what I've
written to each Bond Holder, and what we're planning.
Suffice to say "it's all good"!
P&G have just reported their Q4 earnings. Gillette Fusion, Braun Down. Like 17% down. Here.
King of Shaves Azor sales UP. Like 5,000%. Yay.
PS, you'll have seen the press ads comparing Fusion with Mach3. And how, like, you should shift from Mach3 to Fusion because Fusion is way better. The one thing the ad doesn't tell you?
That Fusion is twice the price. Like I said, King of Shaves Azor sales 5,000% UP.
I was delighted to finally meet Richard Jenkins, the guy behind the Ecotricity Greenbird, the world's fastest wind powered craft, which hit 126mph earlier this year breaking the wind-powered speed record. I spoke with Richard 2-3 years back, when he was searching for title sponsorship (provided earlier this year by Dale Vince, CEO of renewables energy firm Ecotricity) and have kept in touch since. Richard studied Mech Eng at Imperial, I did my degree at Portsmouth, and through a combination of passion, persistence and innovation has spent 10 years making his dream come true.
Next stop, is the wind powered world record on Ice - we'll be keeping a close eye on these speedy, slippery proceedings, especially as we're approaching the 2010 Winter Olympics in Vancouver, with Shelley Rudman, our brand ambassador who medalled silver in the 2006 Olympic games in Turin.
Richard, all the best - you can follow him on Twitter here
King of Shaves Azor, the iPhone of System Razors Hits The Big Apple, USA.
Hot
on the heels of our King of Shaves Azor launches in Japan and Brazil,
our market disrupting King of Shaves Azor is now on sale at Duane Reade
drugstores throughout New York, marking Phase 1 of our US launch
strategy. The King of Shaves Azor, with its stylish looks, high performance and 'Bendology Technology' is regarded as the shaving equivalent of the iPhone, and is destined to build on the huge UK success, with the Azor handle nicking 10% market share in its launch year in the UK.
Duane
Reade, long a supporter of King of Shaves shaving 'software' is the
first US drugstore retailer to launch the multi-award winning, top
selling King of Shaves Azor which is taking the UK system razor market
by storm, outselling Wilkinson Sword (Schick) Quattro Titanium razor, the number
2 selling handle in the UK last month.
The King of Shaves Azor 'Pola' & 'Warp' razors along with our Azor Advanced Shaving Gels with our v5 SSE (Shave Surface Enhancing) technology are available in all of Duane Reade's 293 Manhattan drugstores, with promotions planned later this month involving Diane Wood, our very own Queen of Shaves, the King of Shaves 'Shwagon' (Shaving Wagon) and, coming soon, the 'Shong'.
The King of Shaves Azor is also availble on-line from the US King of Shaves store - click here to order.
King of Shaves is coming to change the face of shaving in the US for better, forever. Why not be like Neo, "Choose the Red Pill" and avoid 'The Matrix'...you're face (and your finances) will be glad you did!
