Which? Magazine Award King of Shaves Azor 'Best Buy' System Razor.

King of Shaves Azor Awarded Which? Magazine 'Best Buy' (original blog posting)

Nicky was emailed about the above today, and I was delighted to browse Which? magazine's online website, and find that our King of Shaves Azor has been awarded 'Best Buy' status by the UK's leading unbiased consumer product magazine. No mention of Wilkinson Sword or Gillette Fusion Manual, the other razors rated were Gillette Fusion Power (handle £9.99 versus our £4.99, cartridges £2.50 versus our £1.25) and the 11 year old Mach3.

Here's what Which? had to say:
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71% King of Shaves Azor £4.88

The four-blade Azor from King of Shaves looks more like a tuning fork than a razor but it delivers a close and comfortable shave at a reasonable price. Rather than a pivoting head, the Azor reaches the nooks and crannies of your face by the blade cartridge being fitted to a flexible rubber head, a bit like a bendy-toothbrush. It comes with three replacement blades. There is a version in black (Warp), white (Pola) and limited-edition red (Rari).

And, perhaps most tellingly of all, Which? made the following comments:
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The costs of using a shaving system

Replacing the blade cartridges for a shaving system can be expensive and, unlike printer cartridges, you won't be able to find cheap unbranded blades to attach to big-name razors. Manufacturers are keen to protect their razor-innovations and Gillette have 70 patents on the Fusion alone.

We found that the six shaving systems we tested had similar durability, but there were striking differences in cost.

For example, when we checked, the Azor from King of Shaves was half the price of the Gillette Fusion Power Stealth and came with three replacement blades, while the Power Stealth came with one. And buying a pack of four replacement blades for the Azor was half the price as well.
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FANTASTIC RESULT!