Reuters Lead With King of Shaves Innovative 'Shaving Bond'!
Reuters lead with King of Shaves Innovative Shaving Bond Issue. (original blog post)
(from Reuters - link to article here)
LONDON, July 3 (Reuters) - King of Shaves, a British shaving products firm, has invited customers to invest in a 5 million pounds ($8.21 million) bond, showing companies are capitalising on a surge in retail investor demand for such fixed income assets.
Institutional investors have already gobbled up some 200 billion euros ($280.4 billion) of corporate bonds issued in the first half of the year and now retail investors have worked up an appetite too.
King of Shaves' bond is tiny, but a string of big European companies, including oil company BP (BP.L: Quote, Profile, Research), car maker Volkswagen (VOWG.DE: Quote, Profile, Research), Italian oil company ENI (ENI.MI: Quote, Profile, Research) and France's EDF (EDF.PA: Quote, Profile, Research) have issued several billions of euros in bonds, partly aimed at small investors and more issues of this kind are expected...
