King of Shaves Azor 'Shaveolution' TV ad - on air for 3 weeks from Saturday 14th November.

ShaveolutionTV

Our TV ad is back on air again in the UK from Saturday 14th November for 3 weeks, across Sky Sports 1, 2, 3, Extra and ESPN, as well as Dave and Dave Ja Vu.  With over 625,000 Azor handles & 3,500,000 Endurium cartridges sold since launch, it will continue to build on the increasing momentum King of Shaves has in the market. 

We've carried out some research into what people have thought of our ad too - the good, and the bad - after all - you can't please everyone ;-)!

• "The ad is very original, I liked the basic idea - to show that using this razor is fun and easy".
  
  
• "The part about a 'Lady on the Arm', is terribly cheesy, cliched, manipulative, transparent towards the viewer, and heavily over used in marketing. Of course this is my own personal opinion, but then I am a near 40 year old guy with a gut sack the size of a small village, and have nowhere near the pulling attraction of your average twenty-something toned and tanned boyband contender. So forgive my envy of those whom this marketing is aimed at.  On the plus side, loved the dance tune, and the monochrome South Park styling of the humorous animation. Could have been more informative and convincing of the products genuine scientifically proven merits,  that said I love a good monkey dancing around the screen. so, more monkeys please!"
  
  
• "Animation was disorientating. Music was gaudy and distracting. I found the whole advert to be extremely hetero-presumptive; not all men who buy razors are straight and clean-shaven - some of us are gay and/or have beards! Sorry, I absolutely hated it."
  
  
• "I liked it because it is different from other shaving product adverts on the market. It makes the product seem cool and a must have. The use of the animation makes it stand out from other similar product adverts and has a a certain quirkiness and coolness. The use of Darwin is clever (especially as its his 200th anniversary of his birth and 150 yrs since Origin of Species was published which ties in with the evolution of shaving. Very clever. Music was good".
  
  
• "It's TOP! I really like it! It perhaps appeals to a younger person like myself, to the under 35's and mid twenties I reckon as its fun, its not technical like the Gillette adverts (which are always so droney and similar), its really good! Love it! How refreshing!"
  
  
• "Positive:  It's very original & fresh - I can see it often without problem.  I think it carries a neat idea (modern, advanced).  Negative: It's in black & white, and many people do not have interest in watching or thinking what its about."
  
  
• "The advert was outstanding.  Visually creative and innovative.  Very original, stylish and fun.  This advert I feel is far more memorable and effective than say for instance the cheesy, wooden and boring Gillette counterpart starring Tiger Woods and Co."
  
  
• "I didn't like the men in pants.  This advert is aimed at men and most men don't want to see that (although pleasing for women)"
  
  
• "Darwin is used as it is the 150th anniversary of publication of The Origin of Species and you are attempting to say that your razor is an evolutionary jump.  Yet the music and style is aimed at those who are almost living proof that they are not the next evolutionary jump but rather a step back towards the great apes"!
  
  
• "The music was terrible, and annoyed me considerably. The whole tone was irritating and desperately trying to be 'youth' in appeal.  Whoever thought of shaving Darwin like that should be fired immediately. By a firing squad".
  
  
• "I enjoyed the animation the most, it looked original and interesting. The concept and the feel of the ad was high quality but also had a certain British feel to it, this made me feel like this was a British company that might need my support over major international corporations like Gillette. Shaving Darwin's beard was amusing".
   
• "I liked the style of it, the animation was simple but effective and conveyed the key points.  The screen wasn't too over-saturated with activity and the use of black and white aided this, so the viewer knows what to focus on.  It flowed well overall and the music seemed to harmonize with the theme and concept of the product".
  
  
• "I like the animation style (though the tongue out on the monkey turns my stomach a little). It's clever and interesting to watch, amusing".