King of Shaves Azor 'Shaveolution' TV ad - on air for 3 weeks from Saturday 14th November.
Our TV ad is back on air again in the UK from Saturday 14th November for 3 weeks, across Sky Sports 1, 2, 3, Extra and ESPN, as well as Dave and Dave Ja Vu. With over 625,000 Azor handles & 3,500,000 Endurium cartridges sold since launch, it will continue to build on the increasing momentum King of Shaves has in the market.
We've carried out some research into what people have thought of our ad too - the good, and the bad - after all - you can't please everyone ;-)!
- "The ad is
very original, I liked the basic idea - to show that using this razor is fun and
easy".
- "The part
about a 'Lady on the Arm', is terribly cheesy, cliched, manipulative,
transparent towards the viewer, and heavily over used in marketing. Of course
this is my own personal opinion, but then I am a near 40 year old guy with a gut
sack the size of a small village, and have nowhere near the pulling attraction
of your average twenty-something toned and tanned boyband contender. So forgive
my envy of those whom this marketing is aimed at. On the plus side, loved the
dance tune, and the monochrome South Park styling of the humorous animation.
Could have been more informative and convincing of the products genuine
scientifically proven merits, that said I love a good monkey dancing around the
screen. so, more monkeys please!"
- "Animation was
disorientating. Music was gaudy and distracting. I found the whole advert to be
extremely hetero-presumptive; not all men who buy razors are straight and
clean-shaven - some of us are gay and/or have beards! Sorry, I absolutely hated it."
- "I liked it
because it is different from other shaving product adverts on the market. It
makes the product seem cool and a must have. The use of the animation makes it
stand out from other similar product adverts and has a a certain quirkiness and
coolness. The use of Darwin is clever (especially as its his 200th anniversary
of his birth and 150 yrs since Origin of Species was published which ties in
with the evolution of shaving. Very clever. Music was good".
- "It's TOP! I
really like it! It perhaps appeals to a younger person like myself, to the under
35's and mid twenties I reckon as its fun, its not technical like the Gillette
adverts (which are always so droney and similar), its really good! Love it! How
refreshing!"
- "Positive: It's very original & fresh - I can see it often without problem. I think it carries a neat idea (modern, advanced). Negative: It's in black & white, and many people do not have interest in watching or thinking what its about."
- "The advert
was outstanding. Visually creative and innovative. Very original, stylish and
fun. This advert I feel is far more memorable and effective than say for
instance the cheesy, wooden and boring Gillette counterpart starring Tiger Woods
and Co."
- "I didn't
like the men in pants. This advert is aimed at men and most men don't want to see
that (although pleasing for women)"
- "Darwin is
used as it is the 150th anniversary of publication of The Origin of Species and
you are attempting to say that your razor is an evolutionary jump. Yet the
music and style is aimed at those who are almost living proof that they are not
the next evolutionary jump but rather a step back towards the great apes"!
- "The music was
terrible, and annoyed me considerably. The whole tone was irritating and
desperately trying to be 'youth' in appeal. Whoever
thought of shaving Darwin like that should be fired immediately. By a firing
squad".
- "I enjoyed the
animation the most, it looked original and interesting. The concept and the feel
of the ad was high quality but also had a certain British feel to it, this made
me feel like this was a British company that might need my support over major
international corporations like Gillette. Shaving Darwin's beard was amusing".
- "I liked the
style of it, the animation was simple but effective and conveyed the key
points. The screen wasn't too over-saturated with activity and the use of black
and white aided this, so the viewer knows what to focus on. It flowed well
overall and the music seemed to harmonize with the theme and concept of the
product".
- "I like the animation style (though the tongue out on the monkey turns my stomach a little). It's clever and interesting to watch, amusing".