King of Shaves Azor Gets GQ Seal of Approval

I'm delighted that our new King of Shaves Azor has garnered another fantastic review from top UK men's magazine and style bible, GQ.  The fact that four of the UK's most influential and heavily read magazines have voted tha Azor a great product means a great deal to me.  The four magazines are Shortlist, Esquire, Arena and GQ.  We also had an awesome review from the Mail on Sunday's Live magazine, where the Azor got five stars.

Click here to see the review online at the GQ website, or read it below!:

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GQ, August issue 2008

For some time, “innovation” in shaving has been a synonym for “adding an extra blade”. But now King of Shaves is looking to take a cut of the UK razor market with a genuinely innovative wishbone-shaped implement. Looking not unlike a tuning fork, and feeling a little unwieldy at first, the Azor strikes the right note by pivoting to ensure that just the right amount of pressure is applied to your face. The elegant, lo-fi aesthetic meanwhile is about more than simply cutting a dash on your bathroom shelf – the Azor has been “ecoptimised” to chop out unnecessary waste in production and packaging, and thereby minimise any damage to the environment. Whether the Azor will see King of Shaves usurp the crowns of Gillette and Wilkinson remains to be seen, but as the first British-made razor in over 100 years, it certainly deserves a patriotic, if not royal, seal of approval. Jamie Millar

King of Shaves Azor, £4.99. Available nationwide at Boots from 21 July. www.boots.com