It's Patently Obvious: Clean Without Compromise!
This Spring will be Cleaner! Coming to a Boots near you in early Spring 2008, Patently Obvious is KMI's first 'Without Compromise' brand, two and half years in the making, and not just aimed at 'Generation Green' ("the low hanging fruit" as Andy Hill, MD of KMI describes them), but everyone.
PO signifies the way we believe products can (and should) be made... This is what recycled Coke bottles want to come back as!
Andy Hill, KMI's Managing Director and I are presenting the Without Compromise thinking behind Patently Obvious, along with KMI's track record over the past 15 years regarding King of Shaves at Marketing Week's Green Conference, Wednesday 28-29th November 2007. It's Patently Obvious - Clean without Compromise!
