Inaugural 'Brand Royalty' Award goes to Pepsi. The Cola with the O.
You've got to hand it to Pepsi. Going for a fully fleged rebrand and relaunch, neatly tying in with Barack Obama's call to action 'Change'.
Inspired by some, hated by others - but given they have to compete with Coke (always pretty good with marketing after their New Coke shocker), they're challenging for change.
Just like us.
