How many blades does a woman need, and at what price? King of Shaves Azure, Gillette Venus Embrace.

Following hot on the heels of our announcement regarding the launch of the King of Shaves Woman 'Azure', Gillette have announced they're launching Venus 'Embrace', the first 5 bladed razor for women. 

Gillette, for the first time 'fast following' King of Shaves in the UK will debut their 5 bladed (over-packaged, over-priced '2008' Embrace in Spring, at the same time as our new King of Shaves Woman Azure (ecoptimally packaged, '2009 Credit Crunch' priced) razor launches.

With the King of Shaves Azor shifting over 50,000 (!!!) handles in December (without advertising....), and the key cartridge replenishment ratio keeping pace with Fusion, we're delighted to be offering women the Queen of Shaves without the Ransom.

Watch this space for details of our first Azure stockist...men, there'll then be no need for you lady to nick your Azor!!!