Get ahead by sitting on the Monkey's Shoulder. Whisky, Shaving, Knowledge...

Monkeyshoulder

Following chef Marcus Wareing and advertising supremo, Trevor Beattie, I was delighted to be the final speaker at the 'Monkey Shoulder' Alternative Business Academy, held in partnership with Esquire magazine.  Monkey Shoulder is a new blended whisky targeting a 'zag' market - young, knowledgeable professionals - as opposed to the traditional 'zig' market occupied by its competitors, and appears to be going about things cleverly.  The ABA gave Marcus, Trevor and I the opportunity to talk about the importance of 'teamwork', 'brand/visibility' & 'entrepreneurship', at separate events hosted in May, June - and last night, July, at the Maddox St. Club in London's W1.

The event was an interview conducted by Henry Farrar-Hockley, of Esquire Magazine with me, then a Q&A session.

I was delighted with the overall feel of the event,the quality of people who'd taken the time to travel from all over the UK to hear me talk about King of Shaves, entrepreneurship in general, the approach to me on behalf of the Apprentice's 'Pantsman' and how we're taking on not monkeys, but gorillas - otherwise known as 'Wilkinette'.  Finally, the Monkey Shoulder product itself was great - I'm not just saying that, as I'm not a typical whisky or spirits drinker, but the mix I enjoyed during and after the presentation was great, and I think if the brand continues doing what its doing, it won't be long before the tipple is a firm favourite in hotels, clubs & bars up and down the land.  To find out more about Monkey Shoulder, click here.  Many thanks to the team that organised the event - "Cheers"  (PS - when you enter the Monkey Shoulder site, turn the site volume down quickly!)