Since
1993, our AlphaOil shaving oils and AlphaGel shaving gels have
delivered tens of millions of shaves, often lasting twice or three
times as long as the average 'can'ventional can of shaving gel.
In short, and from 21st June 2008, our Azor will deliver you the King
of Shaves without being held to ransom by the (90%+ monopolistic)
competitor we term 'Wilkinette'.
So, why choose the Azor? Well, let me summarise:
You will be using the latest in shaving hardware,
designed, engineered and developed in Britain to deliver you the
closest, most comfortable shave you've ever experienced.
And:
You won't be paying for unnecessary over-bladed vibrational technology.
You won't be paying for bloated, overweight handles.
You won't be paying for completely unnecessary secondary packaging.
You won't be paying the agents fees for (already) well paid World Champions.
And if, like Neo, you 'choose the Red Pill' and move from the clutches of 'The Matrix' to enjoy the freedom, performance and shaving simplicity of the Azor, I guarantee:
You will be paying less for our Azor that's been described as "iPhone meets razor"
You will be paying less to get more shaves per replacement cartridge.
You will be paying less (up to half the price) of comparative system razors
You will be paying less for less packaging, and in the process putting less into Landfill
You will be able to enjoy the King of Shaves without the ransom.
In short, we're going to prove that "Less is Mor" with our new King of Shaves Azor. Why not read our 'Fair Shave Manifesto' here to see why choosing the King won't cost you the earth.
Enjoy
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I posted the above blog on 23rd June, the day the Azor launched at Sainsbury. Since launch, the facts speak for themselves:
Number 3 selling handle in October, only Gillette Fusion Manual & Gillette Mach3 ahead in volume sales.
10% estimated handle market share, just 5 months after launch, and in just 60% of available distribution.Fantastic consumer and press feedback, including Which? magazine
Both competitors having been on 'aggressive promotion' since our launch, costing them approximately £10m. Yes, that's Ten Million Pounds.
Our sales rising every week for 21 weeks.
Our resolve ever stronger to deliver a close comfortable shave, without the cost.
We're about half a mile into our Marathon.
And loving it. Bring on 2009, the year when it's going to be really tough, and we're really going to get going!
